Peter J Moriarty, 55, has served for 32 years as an executive in the Pharmaceutical, Healthcare and Technology industries. Peter, a native of the UK, spent eighteen years working directly in the pharmaceutical industry, originally with Warner Lambert, and then with Schering-Plough. He spent a number of years overseas as an expatriate manager in Kenya, Denmark and Norway, before being transferred to the company’s Headquarters in New Jersey, USA.
Since leaving the pharmaceutical industry Peter has been extensively involved in the pharmaceutical marketing services and technology sectors, and in the founding of a number of companies. Peter was a member of the Executive Management Committee of Walsh America, and was the senior executive responsible for the software products division. Peter was also one of the Founders of Shire Pharmaceuticals, a UK headquartered public company registered on the London Stock Exchange, with ADRs on NASDAQ.
In 1996, Peter co-founded of iPhysicianNet, a Scottsdale, Arizona- based, venture capital-backed company that successfully developed a unique videoconferencing application that was used by most of the major pharmaceutical companies in the US. Clients included Astra Zeneca, Aventis, GlaxoSmithKline, Eli Lilly, Pharmacia, Merck, Novartis, Procter & Gamble, and Wyeth.. The application enabled Pharmaceutical Sales Representatives to conveniently detail (sell) to a network of more than seven thousand high prescribing Primary Care physicians on a regular and face-to-face basis. Revenues grew from $500,000 in 1999 to $18 million in 2002 under Peter’s leadership as the company’s Chief Executive Officer and Chairman of the Board of Directors.
In early 2000, iPhysicianNet filed for its Initial Public Offering, with Lehman Brothers as the lead banker, but had to withdraw its offering due to the downturn in the public markets. Subsequently, the company successfully executed a succession of venture financing rounds to facilitate its expansion. VCs included Apax Partners (formerly Patricof), BioAsia, Cardinal Health Partners, Cordova Technology Ventures, Cross Atlantic Capital, Fireman’s’ Fund, KBL Healthcare, Sentron Medical Ventures, Valley Ventures, and Veron International. However, in August of 2003, with market conditions still unfavorable, iPhysicianNet was forced to close its doors based on challenges in raising continued venture funding.
In the latter part of 2003 Peter launched a new company, FaceToFaceMeeting, LLC, which is focused on providing state-of-the-art videoconferencing services, enabling subscribers to achieve high quality, large size images, with full synchronization of voice and video, over the public internet using broadband technology. The FaceToFaceMeeting Consumer service product was launched in March 2004, and the Business Service in June 2004.
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